Instagram Reels Specifications
View and verify Instagram Reels specifications and requirements.
Video Specifications
Aspect Ratio: 9:16 (1080x1920) - Vertical only
Resolution: Minimum 720x1280, Recommended 1080x1920
File Size: Max 4GB
Duration: 3 seconds to 90 seconds
Format: MP4 or MOV
Codec: H.264 recommended
Frame Rate: 30 fps recommended (max 60 fps)
Bitrate: 3-6 Mbps (1080p)
Audio: AAC codec, 128kbps or higher
Reels Features
Cover Image: 1080x1920 (9:16 aspect ratio)
Cover Format: JPG or PNG
Audio: Can use Instagram music library or original audio
Text & Stickers: Supported
Effects & Filters: Supported
AR Effects: Supported
Best Practices
Hook: Capture attention in first 1-3 seconds
Length: 15-30 seconds optimal for engagement
Music: Use trending audio for better reach
Captions: Add text overlays for accessibility
Lighting: Good lighting improves video quality
Stabilization: Use tripod or stabilization for smooth footage
Technical Tips
- Export in 1080x1920 resolution for best quality
- Use 30fps for smooth playback and smaller file sizes
- Keep bitrate between 3-6 Mbps for optimal quality/size balance
- AAC audio at 128kbps provides good audio quality
- Add custom cover image for better click-through rate